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basic metrics
Last modified: Thursday, September 25, 2008
In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the most basic information needed to understand a site's consumption. Basic metrics consists of the following data:
Visits: represents the number of sessions on your Web site, the number
of times someone interacted with your site.
Bounce: is the number of those who left instantly.
Pageviews: the number is how many pages were requested in those visits
and how many in each visit, Pages / Visit.
Average Time on Site: how long did people stay on your site.
Percent New Visits: shows how many sessions, interactions, were from
people who visited your site for the first time.
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Web Analytics Primer: Five Metrics Demystified Let's face it: Web analytics is complex. But if you're new to site analysis, don't fret, you can still jump in, and following our action plan, gain valuable insight on your e-store that you can use to boost sales in time for the holiday rush.
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