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beyond-the-banner Last modified: Wednesday, April 30, 2008
A slang term used to describe any non-standard type of Web advertisement. This type of ad is not a banner ad, streaming video or text ad, which are common online, but rather it goes beyond that. An example of this type of ad would be a rich-media ad where users can interact with the ad as it is displayed through navigation options to find out more information without clicking through to the advertiser's Web site.
Beyond the banner: New strategies in online advertising Even before the dot-com implosion left online publishers desperate for ad dollars, advertising on the Web was becoming a difficult sell. ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Webopedia's Quick Reference Section Use this Webopedia reference section for information on common Internet and computer facts and occurrences.	Related Categories Online Advertising Slang Related Terms above the fold advertiser banner ad banner ad rotater pop under ad pop-under ad