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blogola
Last modified: Wednesday, April 30, 2008
A slang term used in online marketing circles to describe the act of bribing or
paying influential bloggers to create a buzz in the
blogosphere about a specific
product or technology in their blog.
Blogging For Booty Blogola is what The Wall Street Journal called it in a Page One story Tuesday.
Blogola Blends Bling, Blandishment for Blast of Blogger Blab Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks -- in the spotlight this week as they unveil their fall schedules to advertisers -- have even borrowed a term from the technology industry to describe the strategy: blogola.
