ISP Glossary Find an ISP Term

Search ISP Sites

Search: Search internet.com

ISP Resources ISP-Lists ISP Glossary ISP News CLEC-Planet The List ISPCON Free Newsletter IT Developer Internet News Small Business Personal Technology Search internet.com Advertise Corporate Info Newsletters Tech Jobs E-mail Offers internet.commerce Be a Commerce Partner

Search for an ISP term
by a keyword...	...or by category. choose one... Communications Computer Industry Companies Computer Science Data Graphics Hardware Internet and Online Services Mobile Computing Multimedia Networks Operating Systems Programming Software Standards Types of Computers World Wide Web

CTR Last modified: Tuesday, April 10, 2007
Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.
E-Commerce Guide  Provides advice, news, tutorials and resources specifically related to electronic commerce. ClickZ Stats Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information. Refer-It.com The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners.	Related Categories Electronic Commerce Online Advertising Search Engines Related Terms affiliate affiliate link affiliate program click-through contextual advertising CPC hit meta ad search engine search engine marketing splash page unique visitor user session