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channel partner
Last modified: Wednesday, February 25, 2009
The name used to describe a company that partners with a manufacturer or
producer to market and sell the manufacturer's products, services, or
technologies— usually through a co-branding relationship. Channel partners may
be distributors, vendors, retailers, consultants,
systems integrators (SI),
technology deployment consultancies,
and value-added resellers (VARs) and other organizations. See also
channel.
IT Channel Planet IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably.
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