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clickstream Last modified: Thursday, June 13, 2002
A virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user's activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives. Both ISPs and individual Web sites are capable of tracking a user's clickstream. Clickstream data is becoming increasingly valuable to Internet marketers and advertisers.
Plumb Your Clickstream Data Making better use of the customer data captured on a Web site.	Related Categories Electronic Commerce Online Advertising Telecommunications Related Terms browse lurk surf World Wide Web