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co-branding Last modified: Friday, November 07, 2008
A type of affiliate marketing where the affiliate uses their own branding to send visitors through affiliate links. For example, an affiliate may set up their own branded Web store. However, when visitors click a product link, the link is an affiliate link to purchase the product from the online advertiser. See "How Affiliate Marketing Works" in the Did You Know... section of Webopedia. Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Refer-It.com The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software. Webopedia's 'Did You Know... How Affiliate Marketing Works?' Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site.	Related Categories Electronic Commerce Online Advertising Related Terms affiliate affiliate agreement affiliate link affiliate program pay-per-click pay-per-lead pay-per-sale referrer residual earnings