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co-marketing
Last modified: Wednesday, February 25, 2009
A partnership between two or more companies where both companies jointly market each other's products. For example, a company who manufacturers video cards may partner with a game software company, and both companies will market each other's related product.
IT Channel Planet IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably.
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