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conversion rate Last modified: Wednesday, June 28, 2006
In Online Advertising it is the percentage of visitors who take a desired action (e.g. make a purchase or click an ad).
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.	Related Categories Electronic Commerce Online Advertising Related Terms banner ad click-through click-through rate e-commerce hit impression online referrer