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direct digital marketing Last modified: Thursday, June 18, 2009
Direct digital marketing is digital marketing method that is addressable—meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in a variety of digital forms including an e-mail address, a Web browser cookie, or a mobile phone number.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. HeyButler.com Targets Visitors with Concentri HeyButler.com, a savings search engine Web site, recently chose Knotice Ltd., as its direct digital marketing platform. HeyButler.com invested in Knotice's on-demand solution, Concentri, to improve the company�s Web site and e-mail experience for its rapidly growing subscriber base. Knotice Knotice is a provider of software and services that increase ROI by improving relevance, performance, and process of Direct Digital Marketing. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software.	Related Categories Electronic Mail Online Advertising Related Terms A/B split acquisition cost e-mail e-mail footer event triggered e-mail online solus e-mail Viral Marketing