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event triggered e-mail Last modified: Monday, June 08, 2009
In e-mail marketing, an event triggered e-mail is a message that is sent to a list subscriber based on an event. For example, a special message or discount coupon can be sent to a subscriber on their birthday or anniversary date. The events are determined based on the information the subscriber provided when joining the list or registering for membership on the list owner's Web site.
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