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house ad Last modified: Thursday, June 29, 2006
In Online Advertising, house ad refers to a self-promotional ad that a company runs on their own Web site or Network of Web sites to use space left from unsold inventory. In electronic commerce, house ads are commonly used to display new products or special features to consumers while visiting your e-commerce Web site.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.	Related Categories Electronic Commerce Online Advertising Related Terms banner ad banner ad rotater click-and-mortar click-through rate e-commerce frequency cap online referrer SEO unique visitor Web site