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Hyperstitial Last modified: Thursday, June 13, 2002
A companion application, developed in the Fall of 1997 by San Francisco based software development firm Streamix Corp. as a cure for the World Wide Wait. HyperStitial technology is an application that runs alongside a browser, allowing advertisers to present full-screen ads during the delay of Web page downloads. As users wait for the content of a Web site to be displayed, or downloaded, Hyperstital "ads" are displayed in a similar manner as television commercials. Viewers are subjected to the advertisements, which are more difficult to ignore than the common banner ad.
	Related Categories Online Advertising World Wide Web Related Terms banner interstitial SUPERSTITIAL