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interstitial Last modified: Thursday, June 13, 2002
Meaning in between, an advertisement that appears in a separate browser window while you wait for a Web page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads, and some studies have found that more users click on interstitials than on banner ads. Some users, however, have complained that interstitials slow access to destination pages.
	Related Categories Electronic Commerce Online Advertising World Wide Web Related Terms banner Hyperstitial Java applet load SUPERSTITIAL World Wide Web