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pop-up ad Last modified: Monday, April 14, 2008
A type of window that appears on top of (over) the browser window of a Web site that a user has visited. In contrast to a pop-under ad, which appears behind (in back of) the browser window, a pop-up is more obtrusive as it covers other windows, particularly the window that the user is trying to read. Pop-ups ads are used extensively in advertising on the Web, though advertising is not the only application for pop-up windows. A pop-up ad is also referred to as a pop-up. See "How to Deal With Pop-Ups" in the "Did You Know..." section of Webopedia. Also see pop-up window and pop-up utility.
Webopedia Quick Reference: Common Windows PC Issues Tips to Diagnose and fix a slow running computer. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software. Webopedia's Quick Reference Section Use this Webopedia reference section for information on common Internet and computer facts and occurrences.	Related Categories Browsers Electronic Commerce Online Advertising Related Terms adware banner contextual advertising electronic commerce pop-under pop-up window spam window