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pull strategy
Last modified: Thursday, March 12, 2009
A channel partner term that is used to
describe how products and services move through channel partners to the
consumer. A pull strategy is where interest for a specific product or service is
created within a target audience that then demands the product from channel
partners. This causes the product to be "pulled" through the manufacturer's sales
channel. Pull strategy is one of several types of
channel strategies.
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