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social media optimization
Last modified: Thursday, October 01, 2009
Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product,
brand or event by using a number of social media outlets and communities to
generate viral publicity. Social media optimization includes using
RSS feeds,
social news and
bookmarking sites, as well as
social media sites and video and
blogging sites. SMO is similar to
SEO (search engine optimization) in that the
goal is to drive traffic to your Web site.
Introduction to Social Media Optimization SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.
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