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traffic sources metrics
Last modified: Thursday, September 25, 2008
In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the data in analytics programs that will give you an indication of who your site traffic is and where they are visiting from. Traffic sources metrics consists of the following data:
Direct Traffic: all those people showing up to your Web site by typing
in the URL of your Web site coming or from a bookmark. Some people also call this
"default traffic" or "ambient traffic."
Referring URLs: other Web sites sending traffic to you. These could be
as a result of your banner ads or campaigns. These could be all those blogs
or affiliates who link to you.
Search Engines: Google, Yahoo, MSN, Ask, others. This bucket will
include both your organic as well as your paid (PPC/SEM) traffic, so be
aware of that.
Other: These include campaigns you have run, e-mail, direct marketing and so on.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.
Web Analytics Primer: Five Metrics Demystified Let's face it: Web analytics is complex. But if you're new to site analysis, don't fret, you can still jump in, and following our action plan, gain valuable insight on your e-store that you can use to boost sales in time for the holiday rush.
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