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I S P  G L O S S A R Y
Your source for the most up-to-date terms, definitions, and acronyms for and about internet service providers.

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White Hat SEO
Last modified: Thursday, July 24, 2008 

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

Contrast with Black Hat SEO.

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At a recent Search Engine Strategies conference, many black-hat search engine optimizers (SEOs) stated some misconceptions about white-hat search optimization strategies. For those unfamiliar with the terms, a white-hat search engine marketing (SEM) firm, commonly known as an ethical SEM firm, follows all the guidelines, terms, and conditions set forth by the search engines. A black-hat SEM firm doesn't follow all the search engines' rules.

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Web Search Engines & Directories
The following Quick Reference provides an overview of some of the more popular public Web Search Engines and Directories, including details on their history, information on how they work and tips for using each.

Webopedia's "Did You Know...?" Section
Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software.

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